Islamabad, Pakistan | 27 May 2025: The World Health Organization (WHO) has issued a stark warning: tobacco use claims 164,000 lives and costs Pakistan PKR 700 billion (approx. $2.5 billion) each year, straining public health and the economy. With World No Tobacco Day (31 May) approaching, WHO urges immediate tax hikes on tobacco products to curb consumption, generate revenue for health priorities, and protect vulnerable populations—especially children.

Key Findings:

– Tobacco kills half of its long-term users and severely impacts non-smokers through secondhand exposure.
– Pakistan’s 2023 tobacco tax increase led to a 19.2% drop in use and a 66% surge in tax revenue (PKR 142B to PKR 237B).
– Current taxes remain below WHO’s recommended 75% of retail price, making tobacco products dangerously affordable.

WHO’s Call to Action:

Dr. Luo, WHO Representative in Pakistan, emphasized:

“All tobacco products are toxic—without exception. They devastate health, drain economies, and harm future generations. Higher taxes save lives while funding critical health systems.”

Pakistan, a signatory to the WHO Framework Convention on Tobacco Control (FCTC) since 2004, is urged to strengthen tax policies and track-and-trace systems to combat illicit trade.

The Path Forward:

Without intervention, tobacco’s toll will undermine Pakistan’s Sustainable Development Goals (SDGs). WHO reaffirms support for policy reforms to reduce demand, save lives, and secure economic stability.

Source: World Health Organization (WHO)